NYU Ad ObserverLapowskyProtocol
The NYU Ad ObserverLapowskyProtocol (NALP) is a comprehensive approach to advertising placement in the digital space. It is the result of a collaboration between NYU's Tisch School of the Arts, the NYU Center for Responsible Advertising, and the NYU Stern School of Business. NALP is based on the principles of responsible advertising, as well as the insights and experiences of the NYU research team.
NALP is designed to ensure that all advertising placements are compliant with the highest standards of responsibility and transparency. It provides advertisers with a structured and systematic approach to placing their ads in the digital space. The protocol involves five distinct steps:
Defining the Target Audience: This step involves defining the target audience for the advertisement a...