Bitcoin. zCash. Litecoin. Cryptocurrency buzzwords are spreading lately, and it seems that people are intrigued by the marketing strategies. With emerging technologies, it is early to understand how blockchain will influence marketing truly. It can remove the middleman in marketing and allow blockchain’s transparency, and it will initially help brands build trust with consumers. With applications from finance to food, blockchain has proven beyond doubt that crypto marketing strategy is decentralized. Today, DeFi focuses on democratizing finance by restoring traditional centralized institutions with P2P relationships that provide a full spectrum of financial services in logistics, healthcare, media, and telecommunications.
Experts predicted 2022 a prominent year for blockchain, noting that the technology is framed to change a spectrum of a range of existing industries dramatically. So how do cryptocurrency marketing campaigns work? This article discusses four crypto marketing techniques that transform your crypto-strategy from scratch to becoming a trend.
Engages your audience
No excitement tops the thrill of waiting for your favorite web series! We suggest you foster massive anticipation for the launch of your product. Additionally, focus on pushing updates about the crypto launch. It is important to keep the target audience engaged about the achievements of your projects, the next course of action when implementing crypto marketing strategy, and more.
Choosing the right referral programs
Referral programs provide the highest rate conversion and withholding rates amongst all marketing channels of a crypto marketing agency. The logic is seamless. We would trust a product or service that a friend refers to. And so does everyone.
Apart from referral programs, you can also run affiliate marketing programs. These referral strategies bring more traffic as they often have an existing customer base.
Under the Airdrops token program, you distribute free crypto vouchers to those who register for them. Not only does airdrop token have a wide reach, but airdrops also bring capital for your crypto project. Akin to ICOs, create an airdrop alert into sites like airdrop alert or airdrops and see the hype.
Top agencies help you with marketing.
Conduct Marketing Campaigns over Social Media
Social media is central to crypto marketing success. If you wish to receive attention, then social media should be your go. Try to push ads on as many platforms as you can. We recommend Twitter, Facebook, and Reddit. In addition, you can use platforms like Publish0x to target crypto aficionados. If you have a good budget, you can leverage influencers to spotlight your crypto projects.
Moreover, be active on social media among crypto circles. Try to participate in the discussion, post your opinion about crypto events, and much more.
While crypto experts may say email marketing is dead, it is one of the best marketing channels. Profit from the email statistics and send weekly newsletters to your potential users. You can also push airdrop and other event updates directly into your customer’s inbox.
Looking ahead, expert Demimors predict that cryptocurrency marketing campaigns will continue to expand their financial structure into the traditional world. However, keep in mind the digital assets traded in the cryptocurrency and DeFi worlds to avoid potential loss.